Privacy policy

1. Introduction

Shaanxi Songfa Trading Co., Ltd. ("we", "our", or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website (marivoxa.com), place an order for our premium women’s leather bags, or interact with our services. By using our website or purchasing our products, you consent to the practices described in this policy.

We adhere to international data protection standards (including GDPR for EU customers) and Chinese local regulations to ensure your information is handled responsibly and transparently.

2. Information We Collect

We collect personal information that you voluntarily provide to us, as well as non-personal data to improve your shopping experience:

• Personal Identification Information: Name, email address, phone number, shipping/billing address, and contact person details (if applicable).
• Order & Payment Information: Order history, product preferences (e.g., leather bag styles/sizes), payment details (processed securely via third-party payment providers; we do not store full payment card information).
• Website Usage Data: IP address, browser type, device information, pages visited, and interaction with our website (collected via cookies and similar technologies).
• Communication Data: Content of emails, messages, or calls between you and our customer service team (e.g., order inquiries, product questions, after-sales support).

3. How We Use Your Information

We use your personal information for the following legitimate business purposes:

• To process and fulfill your orders, including verifying payment, arranging delivery, and providing order tracking information.
• To communicate with you about your order status, shipping updates, and delivery timelines.
• To provide customer support (responding to product inquiries, order tracking requests, or after-sales issues).
• To personalize your shopping experience (e.g., recommending leather bag styles based on your browsing history).
• To improve our website, products, and services (e.g., analyzing customer preferences for women’s leather bags).
• To comply with legal obligations (e.g., tax, customs, and shipping regulation requirements).

4. Data Protection & Security

We implement industry-standard security measures to protect your personal information from unauthorized access, use, or disclosure:

• Encryption of sensitive data (e.g., payment information) using SSL/TLS technology.
• Secure storage of personal data on restricted-access servers with regular security updates.
• Use of trusted third-party payment processors that comply with PCI DSS standards.
• Limitation of employee access to personal information (only authorized staff can access data for order processing and customer support purposes).

While we take all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we commit to notifying you promptly if a data breach affecting your information occurs.

5. Third-Party Disclosure

We do not sell, rent, or share your personal information with third parties for marketing purposes without your explicit consent. We may share your information with:

• Shipping & Delivery Partners: To fulfill orders and provide tracking information for your leather bag purchases.
• Payment Processors: To process payments securely (we do not store your full payment details).
• Legal Authorities: If required by law, regulation, or legal process (e.g., to comply with customs regulations for international shipments).

Third-party partners are contractually obligated to protect your data and use it only for the purposes we specify (e.g., order delivery and payment processing).

6. Your Rights

You have the right to access, correct, update, or delete your personal information at any time. To exercise these rights, please contact our team (details below). We will respond to your request within 30 business days.

• Right to access: Request a copy of the personal information we hold about you.
• Right to rectification: Correct inaccurate or incomplete information (e.g., updated shipping address).
• Right to erasure: Request deletion of your personal data (subject to legal obligations, e.g., order records retention).
• Right to object: Opt out of marketing communications (you can unsubscribe via the link in our emails).
• Right to data portability: Request your data in a machine-readable format (for transfer to another service provider).

7. Cookies & Tracking Technologies

Our website uses cookies to enhance your shopping experience for women’s leather bags:

• Track your order status and provide real-time shipping updates.
• Remember your preferences (e.g., product categories, size selections).
• Improve website navigation and performance.

You can adjust your browser settings to disable cookies, but this may affect the functionality of our website (e.g., order tracking, personalized recommendations).

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected (e.g., order processing, delivery, and after-sales support), or as required by law. After this period, we securely delete or anonymize your data.

Order and transaction records are retained for 7 years to comply with tax and accounting regulations.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date. Your continued use of our website after changes take effect constitutes your acceptance of the updated policy.